Apple Music - Beats 1 Launch Guerrilla Marketing
Apple Music marketing takes over the massive Times Square block-wide billboard with experimental motion graphics for Apple Music and Beats 1 Radio launch.
The goal is to raise the awareness of the brand by creating an iconic identity that will cut through all the visual noise that permeates throughout NYC and taking the consumer by surprise to make a big impression about the brand.  
Apple Music brings you up-and-coming artists and curated playlists every day. Enjoy 45 million songs plus your entire iTunes library. Listen to Beats 1 radio for news and culture updates. Discover more music. More often.   

Art director/animator: June Shim

Cargo Collective, Inc.
Los Angeles, Calif.