Brand Identity for Nu-World
There was a survivor reality TV show, ‘WHO IS NEXT: WIN’ in Korea. 
A group of trainees within YG Entertainment are divided into 2 teams to compete with each other for 10 weeks. Within that time, the teams will face 3 battles and votes will be collected online, by mobile, and on air. As a result of the viewer’s votes, team A is known as the ‘WINNER’, while team B was left as the underdog.

The goal of the project is to establish a strong brand identity for team B a.k.a Nu-World and to change people’s perception about these young talented musicians through smart positioning. 

Client: YG Entertainment
Art Director: June Shim

Design Concept

Logo Design Process

Hero Logo and Secondary Lock-ups

Awareness Campaign

New Single Launch + Package

Cargo Collective, Inc.
Los Angeles, Calif.