Brand Identity for Nu-World
There was a survivor reality TV show, ‘WHO IS NEXT: WIN’ in Korea.
A group of trainees within YG Entertainment are divided into 2 teams to compete with each other for 10 weeks. Within that time, the teams will face 3 battles and votes will be collected online, by mobile, and on air. As a result of the viewer’s votes, team A is known as the ‘WINNER’, while team B was left as the underdog.
The goal of the project is to establish a strong brand identity for team B a.k.a Nu-World and to change people’s perception about these young talented musicians through smart positioning.
There was a survivor reality TV show, ‘WHO IS NEXT: WIN’ in Korea.
A group of trainees within YG Entertainment are divided into 2 teams to compete with each other for 10 weeks. Within that time, the teams will face 3 battles and votes will be collected online, by mobile, and on air. As a result of the viewer’s votes, team A is known as the ‘WINNER’, while team B was left as the underdog.
The goal of the project is to establish a strong brand identity for team B a.k.a Nu-World and to change people’s perception about these young talented musicians through smart positioning.
Client: YG Entertainment
Art Director: June Shim
![](https://freight.cargo.site/t/original/i/ea213391b92aa5832276e240f6bcea69b3c2f10b3cf65d430b2ceb1181512c86/01.png)
![](https://freight.cargo.site/t/original/i/c1278052559976e4122ba8114ca4bf8bd23841e6a254752b621821d1cfbef904/02.png)
Design Concept
![](https://freight.cargo.site/t/original/i/9d6c3de48354f8ff90706a1e099fa91edc2763b3eb0806788c91272d23aee2ba/03.png)
Logo Design Process
![](https://freight.cargo.site/t/original/i/3d7797cbc9d1c31ce04266bb82ef70ab802a1efaa09dd0ba8282bb64736333d4/04.png)
![](https://freight.cargo.site/t/original/i/3f6e5d8c809abed9b2e4643385198e5fcc4799acecabbff1136622803af04256/05.png)
Hero Logo and Secondary Lock-ups
![](https://freight.cargo.site/t/original/i/feff8e3799fa48a5ae2d9d01a13ef1a64070aba011e2fc10a7aacf68245c51fb/06.png)
Awareness Campaign
![](https://freight.cargo.site/t/original/i/8fd5653e66b2dfcec4507d760c5ff51b434a909e54ef40b264146755c06557f7/09.png)
![](https://freight.cargo.site/t/original/i/0576ae1245f6d5168fa328e1cb4ee6baf35cb006b4837e438e2c0b58bf35aea3/07.png)
New Single Launch + Package
![](https://freight.cargo.site/t/original/i/2368785550094119524bec6daac074779e130b3dcb6520c84b85ca56ba60daac/10.png)
![](https://freight.cargo.site/t/original/i/cc07b66b7a7d3a2b70e84f4e8137c6acb387225874640425e937551dda80ccfd/11.png)