Naver X Spotify
The NAVER and Spotify strategic partnership represents a comprehensive 360-degree collaboration that integrates global music streaming into the Korean market through NAVER Plus Membership benefits and product integrations across Search and Maps. To celebrate this milestone, we executed a dynamic four-phase launch campaign featuring global ambassador Felix, specifically designed to resonate with early millennials and Gen Z through exclusive offline pop-up events and impactful digital touchpoints.
Detailed information about the project available upon request.
The NAVER and Spotify strategic partnership represents a comprehensive 360-degree collaboration that integrates global music streaming into the Korean market through NAVER Plus Membership benefits and product integrations across Search and Maps. To celebrate this milestone, we executed a dynamic four-phase launch campaign featuring global ambassador Felix, specifically designed to resonate with early millennials and Gen Z through exclusive offline pop-up events and impactful digital touchpoints.
Detailed information about the project available upon request.
Creative Director: June Shim
