UFC Rebranding
A 9-month collaborative journey between Troika and UFC culminated at the 2015 UFC Fan Expo, where the completely transformed UFC visual identity was unveiled to thousands of fans – the first since the mixed martial arts organization was purchased in 2001. Fusing Research & Insights, Strategy and Creative, Troika delivered a unified brand that celebrates the UFC position as an undeniable force in the world of sport.
A 9-month collaborative journey between Troika and UFC culminated at the 2015 UFC Fan Expo, where the completely transformed UFC visual identity was unveiled to thousands of fans – the first since the mixed martial arts organization was purchased in 2001. Fusing Research & Insights, Strategy and Creative, Troika delivered a unified brand that celebrates the UFC position as an undeniable force in the world of sport.
Client: UFC
Creative Director: Gil Haslam
Designer: June Shim
Visual Exploration
![](https://freight.cargo.site/t/original/i/5d8b695b6ad05792b7be4f16be74de72172d2151bb81872d50e3d7e7e6c32319/001.png)
![](https://freight.cargo.site/t/original/i/1c92732308e58d20f15324b680bcef34cd15314ee790bee1495edc034fcb0c4a/002.png)
System Exploration
![](https://freight.cargo.site/t/original/i/767f9a1ead2b2664f0abf0aea5f7291e3c7f553c32caa33dbfda0d97ecf613a2/003.png)
Logo System
![](https://freight.cargo.site/t/original/i/bbb235e61a5ad102c1b1174227b2ce743d8f00b09323ef990daa0d0c9bd4edc0/004.png)
Promo System
![](https://freight.cargo.site/t/original/i/ce699952e479d24c95940888745babc47c2d04869558d131b3b51e4ec9e83f49/005.png)
Out of Home
![](https://freight.cargo.site/t/original/i/abf0da51b23db4d6ec205310b95b38ac839a2e7fcf5fb05386d9a5773b7f5010/006.png)
![](https://freight.cargo.site/t/original/i/a263c5092d45b6a3941de0ccdcf99c0d144225ce6e486114d184500825305530/007.png)
![](https://freight.cargo.site/t/original/i/2dede50450b171ece3772353661125b05d728d19b23b0113850074032c306cc5/008.png)
Brand Sizzle
UFC Brand Identity Case Study from Troika on Vimeo.