UFC Rebranding
A 9-month collaborative journey between Troika and UFC culminated at the 2015 UFC Fan Expo, where the completely transformed UFC visual identity was unveiled to thousands of fans – the first since the mixed martial arts organization was purchased in 2001. Fusing Research & Insights, Strategy and Creative, Troika delivered a unified brand that celebrates the UFC position as an undeniable force in the world of sport.

Client: UFC
Creative Director: Gil Haslam
Designer: June Shim

Visual Exploration

System Exploration

Logo System

Promo System

Out of Home

Brand Sizzle

UFC Brand Identity Case Study from Troika on Vimeo.

Cargo Collective, Inc.
Los Angeles, Calif.