https://juneshim.co June Shim Tue, 23 Jun 2026 01:58:09 +0000 https://juneshim.co en https://juneshim.co/Naver-X-Spotify Tue, 23 Jun 2026 01:58:09 +0000 June Shim https://juneshim.co/Naver-X-Spotify Naver X SpotifyThe NAVER and Spotify strategic partnership represents a comprehensive 360-degree collaboration that integrates global music streaming into the Korean market through NAVER Plus Membership benefits and product integrations across Search and Maps. To celebrate this milestone, we executed a dynamic four-phase launch campaign featuring global ambassador Felix, specifically designed to resonate with early millennials and Gen Z through exclusive offline pop-up events and impactful digital touchpoints.&nbsp; Detailed information about the project available upon request. Creative Director: June Shim <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bc30e49e9174660acb0a0525aa5402f440ae4e3239b998240ae1fd078a57b12b/image-30-1.png" data-mid="250100742" border="0" src="https://freight.cargo.site/w/1000/i/bc30e49e9174660acb0a0525aa5402f440ae4e3239b998240ae1fd078a57b12b/image-30-1.png" /> https://juneshim.co/Naver-Maps-Rebranding Mon, 17 Nov 2025 04:43:00 +0000 June Shim https://juneshim.co/Naver-Maps-Rebranding Naver Maps RebrandingThe 2025 NAVER Map Rebranding aims to shift perception from a simple “navigation tool” to a true “Place-based Integrated Experience Platform.” Through a differentiated brand identity and service experience, the project seeks to establish a clear direction that reflects NAVER Map’s future vision. The new brand story highlights NAVER Map as the starting point for every journey, discovery, and daily experience. By redefining how users interact with places, NAVER Map will become the gateway to exploring and engaging with the world around them. Detailed information about the project available upon request. Creative Director: June Shim <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/1198db420d68ec5751001ceb2822318d8046bb7213faa3cb5f62f57ff7534f07/NAVER-Maps_Rebranding_Summary.png" data-mid="240716117" border="0" src="https://freight.cargo.site/w/1000/i/1198db420d68ec5751001ceb2822318d8046bb7213faa3cb5f62f57ff7534f07/NAVER-Maps_Rebranding_Summary.png" /> https://juneshim.co/Google-Maps-Rebranding Fri, 21 Feb 2020 18:00:22 +0000 June Shim https://juneshim.co/Google-Maps-Rebranding Google Maps RebrandingFor the Google Maps 15th birthday, we updated our look with a new Google Maps icon that reflects the evolution we’ve made mapping the world. It’s based on a key part of Google Maps since the very beginning—the pin— and represents the shift we’ve made from getting you to your destination to also helping you discover new places and experiences. Detailed information about the project available upon request. Creative Director: June Shim <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fc5e6b48c3f845d112c872bea2b0895c8880f4d31fc8c208c702f348d79a6d67/Screen-Shot-2020-02-21-at-9.38.01-AM.png" data-mid="61673496" border="0" src="https://freight.cargo.site/w/1000/i/fc5e6b48c3f845d112c872bea2b0895c8880f4d31fc8c208c702f348d79a6d67/Screen-Shot-2020-02-21-at-9.38.01-AM.png" /> https://juneshim.co/Zigzag-Rebranding Thu, 24 Aug 2023 05:21:25 +0000 June Shim https://juneshim.co/Zigzag-Rebranding ZIGZAG RebrandingZigzag is the largest shopping app in Korea, with over 35 million downloads and counting. Focused on fashion, beauty, and lifestyle, the app includes over 7,000 stores. Already popular among Gen Z in Korea, the brand needed a more precise, contemporary identity that would allow them to expand into new markets and keep pace with fashion. The rebrand updates core equities while reflecting the limitless exploration that has made Zigzag a go-to shopping destination since 2015. Zigzag’s evolution started with the wordmark. Drawing inspiration from the typography of fashion periodicals, we transformed an expectedly digital wordmark into one that can span from a support mechanism to a bold icon in its own right. The condensed ‘Z’ also flexes as a confident and dynamic shorthand for the brand. And just as youth styles and identities are constantly in flux, so is Zigzag’s mark — often taking on different materialities in high-fidelity 3D. A vibrant new palette brings an energy previously missing from the identity. First, we updated Zigzag’s signature pink to be fresher, brighter, and (literally) cooler. Complementing Zigzag pink, we also built out an expansive palette that takes cues from a more youthful fashion world. Clean sans serif typography acts as a counterbalance to the system’s more expressive elements. Both Korean and Latin typefaces selected share similar characteristics and weights, allowing the brand to communicate seamlessly across multiple languages. A new photography system brings together exuberant, editorial brand shots with more casual UGC that can be cut-out and recontextualized in the vernacular of fashion moodboards. We also designed a library of custom 3D ‘stickers’ with social in mind — a playful visual language that Zigzag’s community can experiment with in the context of their own IG stories. As the brand expands into more global markets, the new identity announces Zigzag as a relevant and exciting shopping destination to explore. Trends move fast. Now Zigzag can move with them. Detailed information about the project available upon request. Creative Director: June Shim Design agency: Porto Rocha <img width="2560" height="1451" width_o="2560" height_o="1451" data-src="https://freight.cargo.site/t/original/i/da5acb4e2d646c97395bca137b4b781910df1773a6b67b238578e259ae345068/Screen-Shot-2023-08-24-at-2.27.53-PM.png" data-mid="188754289" border="0" src="https://freight.cargo.site/w/1000/i/da5acb4e2d646c97395bca137b4b781910df1773a6b67b238578e259ae345068/Screen-Shot-2023-08-24-at-2.27.53-PM.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fc04473c7b30cbb67cc56a523c6973abd2ff34ed8ab0a2475831059aaac0a6e5/Zigzag_R1-2_Combined_New-Color160.jpg" data-mid="188754139" border="0" src="https://freight.cargo.site/w/1000/i/fc04473c7b30cbb67cc56a523c6973abd2ff34ed8ab0a2475831059aaac0a6e5/Zigzag_R1-2_Combined_New-Color160.jpg" /><img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/cef227135f675c7dce86a39dbf78b96458f509d53dd0ff57fd184e83e0058f7a/05_Zigzag_04_.png" data-mid="188754145" border="0" src="https://freight.cargo.site/w/1000/i/cef227135f675c7dce86a39dbf78b96458f509d53dd0ff57fd184e83e0058f7a/05_Zigzag_04_.png" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/f5a750466ea23e3c81357f16d72f5197c59f503ca64400ad7d74b71cc9ae4a7c/--3.jpg" data-mid="188754141" border="0" src="https://freight.cargo.site/w/1000/i/f5a750466ea23e3c81357f16d72f5197c59f503ca64400ad7d74b71cc9ae4a7c/--3.jpg" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/e4d052a80c7be7e0800b3ae484bf42d719643b965bcc8a7736d87f70193f872c/1.jpg" data-mid="188839095" border="0" src="https://freight.cargo.site/w/1000/i/e4d052a80c7be7e0800b3ae484bf42d719643b965bcc8a7736d87f70193f872c/1.jpg" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/5f1bbebb7038853d5cfed7c6617d6b43e19c7fb6d732ef5145bce760b2fe557a/6.jpg" data-mid="188839096" border="0" src="https://freight.cargo.site/w/1000/i/5f1bbebb7038853d5cfed7c6617d6b43e19c7fb6d732ef5145bce760b2fe557a/6.jpg" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/f8b9cfe61b99078201968d4c5c654c3b859c2dbb7fb1b363261d975ef0254d10/16.jpg" data-mid="188839099" border="0" src="https://freight.cargo.site/w/1000/i/f8b9cfe61b99078201968d4c5c654c3b859c2dbb7fb1b363261d975ef0254d10/16.jpg" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/3d0421ac47fd91be16fdf7c6a62eb334e0d3a67a7fceb568d32dca3e598e9013/10.jpg" data-mid="188839098" border="0" src="https://freight.cargo.site/w/1000/i/3d0421ac47fd91be16fdf7c6a62eb334e0d3a67a7fceb568d32dca3e598e9013/10.jpg" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/7798e4bf0caa447847b6a7d458cf997d1a7bf9060d6a9918f3082727ec9593f6/8.jpg" data-mid="188839097" border="0" src="https://freight.cargo.site/w/1000/i/7798e4bf0caa447847b6a7d458cf997d1a7bf9060d6a9918f3082727ec9593f6/8.jpg" /><img width="2512" height="1408" width_o="2512" height_o="1408" data-src="https://freight.cargo.site/t/original/i/40d6527f5213e09d687e57dc7614a7302198634da599441b84b1c5d158814d1c/Screen-Shot-2023-08-24-at-2.28.19-PM.png" data-mid="188754159" border="0" src="https://freight.cargo.site/w/1000/i/40d6527f5213e09d687e57dc7614a7302198634da599441b84b1c5d158814d1c/Screen-Shot-2023-08-24-at-2.28.19-PM.png" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/548d6b20eed4c453fe54384383a0911c9a814bd4a8beac41f083bfb972e28cae/27.jpg" data-mid="188839100" border="0" src="https://freight.cargo.site/w/1000/i/548d6b20eed4c453fe54384383a0911c9a814bd4a8beac41f083bfb972e28cae/27.jpg" /><img width="2560" height="1404" width_o="2560" height_o="1404" data-src="https://freight.cargo.site/t/original/i/37ca8d323dbd06ae3e626147c9cc6ce833654d35b377a5bd7e05786580243137/_-1-05.png" data-mid="188754219" border="0" src="https://freight.cargo.site/w/1000/i/37ca8d323dbd06ae3e626147c9cc6ce833654d35b377a5bd7e05786580243137/_-1-05.png" /><img width="4584" height="2576" width_o="4584" height_o="2576" data-src="https://freight.cargo.site/t/original/i/27e8fba5212c4373245c2f9f7598647c62945c165b134cde33582ee3bf4922be/Screen-Shot-2024-02-01-at-5.10.54-PM.png" data-mid="203597693" border="0" src="https://freight.cargo.site/w/1000/i/27e8fba5212c4373245c2f9f7598647c62945c165b134cde33582ee3bf4922be/Screen-Shot-2024-02-01-at-5.10.54-PM.png" /><img width="4584" height="2586" width_o="4584" height_o="2586" data-src="https://freight.cargo.site/t/original/i/d339ec26d63101c046183d63acd9545f8fbd6a7a081cfd49df5d9f4ed4dddd34/Screen-Shot-2024-02-01-at-5.11.07-PM.png" data-mid="203597694" border="0" src="https://freight.cargo.site/w/1000/i/d339ec26d63101c046183d63acd9545f8fbd6a7a081cfd49df5d9f4ed4dddd34/Screen-Shot-2024-02-01-at-5.11.07-PM.png" /><img width="3340" height="2266" width_o="3340" height_o="2266" data-src="https://freight.cargo.site/t/original/i/79061e756c6b3d3f8b9555d8414a46c665f859655d2c853e175012f4f095a4f9/Screen-Shot-2024-02-01-at-5.12.21-PM.png" data-mid="203597695" border="0" src="https://freight.cargo.site/w/1000/i/79061e756c6b3d3f8b9555d8414a46c665f859655d2c853e175012f4f095a4f9/Screen-Shot-2024-02-01-at-5.12.21-PM.png" /> https://juneshim.co/Designed-for-discovery Fri, 27 Apr 2018 02:47:22 +0000 June Shim https://juneshim.co/Designed-for-discovery Apple - App Store Campaign In 2017, App Store got its biggest upgrade with whole new designed App store, daily editorial contents, apps and games tab and enhanced search function. It’s more than just a redesign—it’s about rediscovering how the App Store can make every day better. Along with the on-store overhaul, the off-store marketing has launched Today tab campaign. The objective is to raise the awareness of new Today tab and let our audience know Today tab is your new daily destination, it makes your routine day extraordinary. Creative Director: Sang Han Art Director: June Shim New App Store <img width="3356" height="1650" width_o="3356" height_o="1650" data-src="https://freight.cargo.site/t/original/i/d86b96d8d4de17520bec4bfb0f8c00300d40fe16101125373e1aa587c3747d50/AS_01.png" data-mid="15488237" border="0" src="https://freight.cargo.site/w/1000/i/d86b96d8d4de17520bec4bfb0f8c00300d40fe16101125373e1aa587c3747d50/AS_01.png" /> Design Concept The framework for the campaign relies on a hero being the focal point within the frame of the Today card UI. As the full image comes into focus it is revealed that there is an entire world beyond that frame, what was first shown on the card may not be the entire story. The story beyond the crop should have an element of surprise, and unexpected addition to the story that the viewer would not have expected. <img width="3356" height="2000" width_o="3356" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4bca051edaeab737c76684422c6c4b7ec47f26a83f7b1e00491a90657d1cd551/AS_02.png" data-mid="15487972" border="0" src="https://freight.cargo.site/w/1000/i/4bca051edaeab737c76684422c6c4b7ec47f26a83f7b1e00491a90657d1cd551/AS_02.png" /> Execution Static <img width="3356" height="1070" width_o="3356" height_o="1070" data-src="https://freight.cargo.site/t/original/i/e2591828b40f214e271d5e2992457cc28d101b95864b7446f997417951ddd0c0/AS_03.png" data-mid="15489279" border="0" src="https://freight.cargo.site/w/1000/i/e2591828b40f214e271d5e2992457cc28d101b95864b7446f997417951ddd0c0/AS_03.png" /> Execution Storyboard <img width="3356" height="1577" width_o="3356" height_o="1577" data-src="https://freight.cargo.site/t/original/i/cedbd4a809278e65de9f0d54ac74a2c14319d635b1c6ee1b1508b4d0067d4df3/AS_04.png" data-mid="15489280" border="0" src="https://freight.cargo.site/w/1000/i/cedbd4a809278e65de9f0d54ac74a2c14319d635b1c6ee1b1508b4d0067d4df3/AS_04.png" /> Execution Animation https://juneshim.co/App-Store-Identity Fri, 27 Apr 2018 07:30:01 +0000 June Shim https://juneshim.co/App-Store-Identity Apple - App Store Identity When apps were first introduced to the world, every day was an exciting new discovery. Since then, keeping track of what’s out there has become overwhelming and consequently the magic of finding new apps has been lost. To recapture that excitement, Apple recently overhauled their App Store to be a destination for discovery with a new ‘Today’ tab, jam-packed with editorial content to bring back the excitement. To promote the new product we were asked to give the App Store its own unique voice and visual identity within the Apple ecosystem. Our solution: a system that’s alive; crackling with energy, excitement and potential–a world unto itself, bursting with other worlds just waiting to be explored. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/2739b30e6bb33b320d049b5e87012e94c653deeeaa91d3b0cb66dada7ac26bbc/001.png" data-mid="22523373" border="0" src="https://freight.cargo.site/w/1000/i/2739b30e6bb33b320d049b5e87012e94c653deeeaa91d3b0cb66dada7ac26bbc/001.png" /> <img width="3000" height="2583" width_o="3000" height_o="2583" data-src="https://freight.cargo.site/t/original/i/73b314a54ab45b3f35a6e5d96fbbb2734ba402a838feaa6444fdfc89f2e2a4b7/002.png" data-mid="22523374" border="0" src="https://freight.cargo.site/w/1000/i/73b314a54ab45b3f35a6e5d96fbbb2734ba402a838feaa6444fdfc89f2e2a4b7/002.png" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/eac9c5bb6a21cb860768fe9ab3542b9713487d76e45d006e9bbc29db482f5cda/Comp_6.gif" data-mid="18570916" border="0" src="https://freight.cargo.site/w/1000/i/eac9c5bb6a21cb860768fe9ab3542b9713487d76e45d006e9bbc29db482f5cda/Comp_6.gif" /> <img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/80b539bc4b975f8246f984a670a612997ba58b47ea2a50efc9c54a830ca7b288/003.png" data-mid="22523377" border="0" src="https://freight.cargo.site/w/1000/i/80b539bc4b975f8246f984a670a612997ba58b47ea2a50efc9c54a830ca7b288/003.png" /> Core Idea We set out to present the App Store as a vibrant and energetic world of apps waiting to be discovered. Taking the iconic app tile shape (known as the chiclet) as our starting point, we created a world of chiclets and portals to create a mind-bending system where contents explode from App World into our world–like blowing the cover off a manhole to let what’s inside escape. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/ff5a363490a2e97345ad43880fd5351dea572efb8e32854b4c6e373a19da9d9b/MARIO.gif" data-mid="15586704" border="0" src="https://freight.cargo.site/w/1000/i/ff5a363490a2e97345ad43880fd5351dea572efb8e32854b4c6e373a19da9d9b/MARIO.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23ec4a19f1a5a5727180979910193d377e08f2e27dae7dd3fe1a64c0e2336b8a/Jack.gif" data-mid="15708867" border="0" src="https://freight.cargo.site/w/1000/i/23ec4a19f1a5a5727180979910193d377e08f2e27dae7dd3fe1a64c0e2336b8a/Jack.gif" /> Marketing Unlike Apple hardware and Apple Music, which each have their own distinctive marketing presence, the App Store didn’t have a unique visual language for advertising. The new identity sought to change this with a recognizable visual language for advertising.&nbsp;The principles we created from the outset allow for unique creative applications across in-store and out of home media, giving the App Store a recognizable in-market presence as new apps and stories are introduced without the system becoming tired or formulaic. <img width="3000" height="1685" width_o="3000" height_o="1685" data-src="https://freight.cargo.site/t/original/i/b2777a49619c5a82a053b807de125272e189e7affce853967b83568f93ece151/004.png" data-mid="22523931" border="0" src="https://freight.cargo.site/w/1000/i/b2777a49619c5a82a053b807de125272e189e7affce853967b83568f93ece151/004.png" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/fdcb53f7b46b8f8009d74a3f9dcbc1683de640a7e43d775c1c83b4f74009a2a4/005.png" data-mid="22523932" border="0" src="https://freight.cargo.site/w/1000/i/fdcb53f7b46b8f8009d74a3f9dcbc1683de640a7e43d775c1c83b4f74009a2a4/005.png" /> <img width="3000" height="1616" width_o="3000" height_o="1616" data-src="https://freight.cargo.site/t/original/i/b286a40caaf9d548350fd24571ad9982c3fcd910f4b36d0c0e9cc85a797d5c06/006.png" data-mid="22523933" border="0" src="https://freight.cargo.site/w/1000/i/b286a40caaf9d548350fd24571ad9982c3fcd910f4b36d0c0e9cc85a797d5c06/006.png" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/2870b163b31e98c8c5572672a790f677c490475cc032001ac46315d59e5e8d91/007.png" data-mid="22523934" border="0" src="https://freight.cargo.site/w/1000/i/2870b163b31e98c8c5572672a790f677c490475cc032001ac46315d59e5e8d91/007.png" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/d3e3736d4db00a2d1959680312f19fac48ee13d6e6c39a931156c16126515b5a/008.png" data-mid="22523935" border="0" src="https://freight.cargo.site/w/1000/i/d3e3736d4db00a2d1959680312f19fac48ee13d6e6c39a931156c16126515b5a/008.png" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/a881aa6605904cac2106d615359b96247ae4123e4b9b1969bdc0f0552d9d4fc2/009.jpg" data-mid="22523936" border="0" src="https://freight.cargo.site/w/1000/i/a881aa6605904cac2106d615359b96247ae4123e4b9b1969bdc0f0552d9d4fc2/009.jpg" /> <img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/7f07b20770fa397c78468475fcab2dbccc33d2b3df27d4a1fa3cc2169566a437/010.png" data-mid="22523937" border="0" src="https://freight.cargo.site/w/1000/i/7f07b20770fa397c78468475fcab2dbccc33d2b3df27d4a1fa3cc2169566a437/010.png" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/6f4c0722952b89fe96d0a4b57e1e883f99c1b1fd0d62375877ab38aa4e266682/011.png" data-mid="22523938" border="0" src="https://freight.cargo.site/w/1000/i/6f4c0722952b89fe96d0a4b57e1e883f99c1b1fd0d62375877ab38aa4e266682/011.png" /> <img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/0eb96428b9b1bdd37fd8eb78e5060c209a96330d3b8f0dc4c5edfff2be52237e/Comp_4.gif" data-mid="18571047" border="0" src="https://freight.cargo.site/w/1000/i/0eb96428b9b1bdd37fd8eb78e5060c209a96330d3b8f0dc4c5edfff2be52237e/Comp_4.gif" /> https://juneshim.co/Google-Illustration-System Fri, 21 Feb 2020 18:30:17 +0000 June Shim https://juneshim.co/Google-Illustration-System Google Illustration SystemWe created new illustration system for the Google Geo products and marketing to support communication with users. Illustrations can instruct, inform, and engage our users by simplifying complex ideas, expressing abstract concepts, or celebrating achievements. Its usage should be purposeful. They should deliver a useful function to the messaging instead of being decorative or filling white space.Detailed information about the project available upon request. Creative Director: June Shim <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/99a7bebdbc611b4d7f5819037038794efde777e10b49fe604cc11216d23e0fdd/FOREGROUND.png" data-mid="61675620" border="0" src="https://freight.cargo.site/w/1000/i/99a7bebdbc611b4d7f5819037038794efde777e10b49fe604cc11216d23e0fdd/FOREGROUND.png" /> https://juneshim.co/Apple-Music-Campaign Fri, 21 Feb 2020 18:13:43 +0000 June Shim https://juneshim.co/Apple-Music-Campaign Apple Music CampaignCreating a new visual identity/campaign that presents the note as a carrier for original contents while tying them all under the 
brand of Apple Music. We launched a new campaign that showcases the music note morphing into different identities that reflect artists, albums and playlists.Detailed information about the project available upon request. Art Director: June Shim <img width="2048" height="1600" width_o="2048" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3326d240bb802fe7790b79de105497ce0c27b889744639514b20f0800938adb1/Apple-Music-icon-001.jpg" data-mid="61675038" border="0" src="https://freight.cargo.site/w/1000/i/3326d240bb802fe7790b79de105497ce0c27b889744639514b20f0800938adb1/Apple-Music-icon-001.jpg" /> https://juneshim.co/UFC-Rebrand Sun, 29 Apr 2018 01:25:29 +0000 June Shim https://juneshim.co/UFC-Rebrand UFC Rebranding A 9-month collaborative journey between Troika and UFC culminated at the 2015 UFC Fan Expo, where the completely transformed UFC visual identity was unveiled to thousands of fans – the first since the mixed martial arts organization was purchased in 2001. Fusing Research &amp; Insights, Strategy and Creative, Troika delivered a unified brand that celebrates the UFC position as an undeniable force in the world of sport. Client: UFCCreative Director: Gil Haslam Designer: June Shim Visual Exploration <img width="3356" height="2183" width_o="3356" height_o="2183" data-src="https://freight.cargo.site/t/original/i/5d8b695b6ad05792b7be4f16be74de72172d2151bb81872d50e3d7e7e6c32319/001.png" data-mid="22498005" border="0" src="https://freight.cargo.site/w/1000/i/5d8b695b6ad05792b7be4f16be74de72172d2151bb81872d50e3d7e7e6c32319/001.png" /> <img width="3356" height="3744" width_o="3356" height_o="3744" data-src="https://freight.cargo.site/t/original/i/1c92732308e58d20f15324b680bcef34cd15314ee790bee1495edc034fcb0c4a/002.png" data-mid="22498006" border="0" src="https://freight.cargo.site/w/1000/i/1c92732308e58d20f15324b680bcef34cd15314ee790bee1495edc034fcb0c4a/002.png" /> System Exploration <img width="3356" height="3312" width_o="3356" height_o="3312" data-src="https://freight.cargo.site/t/original/i/767f9a1ead2b2664f0abf0aea5f7291e3c7f553c32caa33dbfda0d97ecf613a2/003.png" data-mid="22498007" border="0" src="https://freight.cargo.site/w/1000/i/767f9a1ead2b2664f0abf0aea5f7291e3c7f553c32caa33dbfda0d97ecf613a2/003.png" /> Logo System <img width="3356" height="3512" width_o="3356" height_o="3512" data-src="https://freight.cargo.site/t/original/i/bbb235e61a5ad102c1b1174227b2ce743d8f00b09323ef990daa0d0c9bd4edc0/004.png" data-mid="22498008" border="0" src="https://freight.cargo.site/w/1000/i/bbb235e61a5ad102c1b1174227b2ce743d8f00b09323ef990daa0d0c9bd4edc0/004.png" /> Promo System <img width="3356" height="7414" width_o="3356" height_o="7414" data-src="https://freight.cargo.site/t/original/i/ce699952e479d24c95940888745babc47c2d04869558d131b3b51e4ec9e83f49/005.png" data-mid="22498009" border="0" src="https://freight.cargo.site/w/1000/i/ce699952e479d24c95940888745babc47c2d04869558d131b3b51e4ec9e83f49/005.png" /> Out of Home <img width="3356" height="2237" width_o="3356" height_o="2237" data-src="https://freight.cargo.site/t/original/i/abf0da51b23db4d6ec205310b95b38ac839a2e7fcf5fb05386d9a5773b7f5010/006.png" data-mid="22498010" border="0" src="https://freight.cargo.site/w/1000/i/abf0da51b23db4d6ec205310b95b38ac839a2e7fcf5fb05386d9a5773b7f5010/006.png" /> <img width="3356" height="1652" width_o="3356" height_o="1652" data-src="https://freight.cargo.site/t/original/i/a263c5092d45b6a3941de0ccdcf99c0d144225ce6e486114d184500825305530/007.png" data-mid="22498011" border="0" src="https://freight.cargo.site/w/1000/i/a263c5092d45b6a3941de0ccdcf99c0d144225ce6e486114d184500825305530/007.png" /><img width="3356" height="1416" width_o="3356" height_o="1416" data-src="https://freight.cargo.site/t/original/i/2dede50450b171ece3772353661125b05d728d19b23b0113850074032c306cc5/008.png" data-mid="22498012" border="0" src="https://freight.cargo.site/w/1000/i/2dede50450b171ece3772353661125b05d728d19b23b0113850074032c306cc5/008.png" /> Brand Sizzle UFC Brand Identity Case Study from Troika on Vimeo. https://juneshim.co/Franchise Fri, 27 Apr 2018 02:47:23 +0000 June Shim https://juneshim.co/Franchise Franchise Magazine Franchise is premium print publication dedicated to global basketball culture. Founded by a collective of players, artists and writers, Franchise documents the stories, characters and ideas that shape the game we love. With a sophisticated spectrum of photography, illustration, graphics and text, each issue presents a contemporary perspective on the sport. Franchise has featured DeAndre Jordan and Allen Iverson alongside Diplo, Nina Chanel Abney, Daniel Arnold, Ava Nirui, Body High and more. ThisisFranchise.com Editor-in-chief: Justin MontagArt Director: Chris Dea, June Shim &nbsp; <img width="3356" height="2237" width_o="3356" height_o="2237" data-src="https://freight.cargo.site/t/original/i/63d006c4308458c38f79694b483496f717dd931b89f32f94243bd186a64000c4/001.png" data-mid="22495868" border="0" src="https://freight.cargo.site/w/1000/i/63d006c4308458c38f79694b483496f717dd931b89f32f94243bd186a64000c4/001.png" /> Issue 03 <img width="3356" height="1889" width_o="3356" height_o="1889" data-src="https://freight.cargo.site/t/original/i/436eccab23c502bbed57d0fb27a1106064753a20538ae53734ecb98dc8250289/002.png" data-mid="22496171" border="0" src="https://freight.cargo.site/w/1000/i/436eccab23c502bbed57d0fb27a1106064753a20538ae53734ecb98dc8250289/002.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/dc04a6024cc01b9a30176d637c37f2f9fb0d0726905afb653d09ae21924816a7/003.png" data-mid="22496172" border="0" src="https://freight.cargo.site/w/1000/i/dc04a6024cc01b9a30176d637c37f2f9fb0d0726905afb653d09ae21924816a7/003.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/7661584e92b6fea5df91066ccc6aff824cff3d5da04c67363e441a24f747f574/004.png" data-mid="22496173" border="0" src="https://freight.cargo.site/w/1000/i/7661584e92b6fea5df91066ccc6aff824cff3d5da04c67363e441a24f747f574/004.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/9f8c5a86de5f2d86a173efe1c8dfba9cca47fdfed3775b3b7a86352ab530ec32/005.png" data-mid="22496174" border="0" src="https://freight.cargo.site/w/1000/i/9f8c5a86de5f2d86a173efe1c8dfba9cca47fdfed3775b3b7a86352ab530ec32/005.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/02e52b3af1b48cacda62598ea466ff05d3ead776c0f3a13eb0eafa98443638b8/006.png" data-mid="22496175" border="0" src="https://freight.cargo.site/w/1000/i/02e52b3af1b48cacda62598ea466ff05d3ead776c0f3a13eb0eafa98443638b8/006.png" /> Issue 04 <img width="3356" height="1889" width_o="3356" height_o="1889" data-src="https://freight.cargo.site/t/original/i/60957a66665377c8f4e7a24808c5492b271da545fb0c0e4b454faa94e85e67f8/007.png" data-mid="22496176" border="0" src="https://freight.cargo.site/w/1000/i/60957a66665377c8f4e7a24808c5492b271da545fb0c0e4b454faa94e85e67f8/007.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/760dc97c419e02e73ab02e05d88d4131200fda570bb43b0f53cac0ae992b8ada/008.png" data-mid="22496177" border="0" src="https://freight.cargo.site/w/1000/i/760dc97c419e02e73ab02e05d88d4131200fda570bb43b0f53cac0ae992b8ada/008.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/59b0ccd39e4f527dbea21c6f861b1987ee152b879c73ff4f5e1103c975650c2d/009.png" data-mid="22496178" border="0" src="https://freight.cargo.site/w/1000/i/59b0ccd39e4f527dbea21c6f861b1987ee152b879c73ff4f5e1103c975650c2d/009.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/d79ed74211eacbd810cd28c346df7dd12690a7b0c16d8742b420315d3e544aab/010.png" data-mid="22496179" border="0" src="https://freight.cargo.site/w/1000/i/d79ed74211eacbd810cd28c346df7dd12690a7b0c16d8742b420315d3e544aab/010.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/8090838865f4999a009983b73157561fe0a35b38e2e083388a7b324c09decc10/011.png" data-mid="22496180" border="0" src="https://freight.cargo.site/w/1000/i/8090838865f4999a009983b73157561fe0a35b38e2e083388a7b324c09decc10/011.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/f3a8ee526672a30d121c712613af1aa93de5ab892c91129516b9715d251cb5d5/012.png" data-mid="22496181" border="0" src="https://freight.cargo.site/w/1000/i/f3a8ee526672a30d121c712613af1aa93de5ab892c91129516b9715d251cb5d5/012.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/18f63d61dea8f9edd50723844cf0a2ca68d5452ea4c4d1a09e3ce8a74be3124c/013.png" data-mid="22496182" border="0" src="https://freight.cargo.site/w/1000/i/18f63d61dea8f9edd50723844cf0a2ca68d5452ea4c4d1a09e3ce8a74be3124c/013.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/b2e5b8702c62bcdad2f25979b812592b54d72475be15b3f84796eb8dea1284e8/014.png" data-mid="22496183" border="0" src="https://freight.cargo.site/w/1000/i/b2e5b8702c62bcdad2f25979b812592b54d72475be15b3f84796eb8dea1284e8/014.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/d5c680ca6bb6e5340a7533439f588b076fe9839d903652cc29b87e9edd78055d/015.png" data-mid="22496184" border="0" src="https://freight.cargo.site/w/1000/i/d5c680ca6bb6e5340a7533439f588b076fe9839d903652cc29b87e9edd78055d/015.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/dc796f61e088610f6ef06e37e120d3cd664a16dce9b88d0833c825ad70ac15de/016.png" data-mid="22496185" border="0" src="https://freight.cargo.site/w/1000/i/dc796f61e088610f6ef06e37e120d3cd664a16dce9b88d0833c825ad70ac15de/016.png" /> <img width="3356" height="2253" width_o="3356" height_o="2253" data-src="https://freight.cargo.site/t/original/i/c0a1fc3abbb2c16087acec6eb0eada9b57bdbb30ef4c570ea86118cb98a2a933/017.png" data-mid="22496186" border="0" src="https://freight.cargo.site/w/1000/i/c0a1fc3abbb2c16087acec6eb0eada9b57bdbb30ef4c570ea86118cb98a2a933/017.png" /> <img width="3356" height="1887" width_o="3356" height_o="1887" data-src="https://freight.cargo.site/t/original/i/e79cbe00db4f71e627632dcebca071f93dc41c57d91350168b0a5240c2ddeb11/018.png" data-mid="22496187" border="0" src="https://freight.cargo.site/w/1000/i/e79cbe00db4f71e627632dcebca071f93dc41c57d91350168b0a5240c2ddeb11/018.png" />